Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series) - Image 1

Price loading...

Routledge Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Name: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)
Brand: Routledge

Strategy

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

Key Features

Routledge

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0415517699
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 03 April 2015
Listed Since: 08 March 2014

Barcode

No barcode data available

Routledge Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Strategic Communication: Campaign Planning

Social Media Campaigns: Strategies for Public Relations and Marketing

Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series)

Sport Public Relations and Communication (Routledge Sports Marketing Series)

Public Relations and Communications: From Theory to Practice

Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series)

Sport Public Relations and Communication (Routledge Sports Marketing Series)

Routledge Positioning Theory and Strategic Communication Book

Routledge Principles of Strategic Communication Textbook

Digital Communication Management: Theories and Practices for a Global and Volatile World

Strategic Silence: Public Relations and Indirect Communication (Routledge New Directions in PR & Communication Research)

Marketing Communications

Positioning Theory and Strategic Communication: A new approach to public relations research and practice (Routledge New Directions in PR & Communication Research)

Routledge Strategic Communication, Social Media and Democracy

Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management

Routledge Evaluating Public Communication - Research & Models

Marketing Communications

Planning and Managing Public Relations Campaigns: A Strategic Approach (0)

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

Strategic Planning for Public Relations

Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)

Routledge Health and Medical Public Relations Book

Routledge Public Relations Metrics: Research and Evaluation Book

The Routledge Companion to Public Relations (Routledge Companions in Marketing, Advertising and Communication)