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£66.59

Sage Publishing Public Relations: A Managerial Perspective

Name: Public Relations: A Managerial Perspective
Brand: Sage Publishing
Price: 66.59 GBP
Availability: InStock

Public Relations

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Description

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 0761948570
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 15 December 2011
Listed Since: 12 December 2006

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Sage Publishing Public Relations: A Managerial Perspective

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