£128.97

Routledge Excellent Public Relations and Effective Organizations

Name: Routledge Excellent Public Relations and Effective Organizations
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

Anthropology & Sociology

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Description

Gain deep insights into the communication management field with this comprehensive study from the Routledge Communication Series. This book represents the final product of the Excellence Project, a major research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It provides a significant expansion of previous reports, offering new statistical analyses of survey data and expanded details from various case studies. This text addresses fundamental questions facing modern professionals, such as how to demonstrate the value of public relations and the value of relationships within an organization. By connecting theory with data, it provides a resource for understanding communication management across three different countries. It is an essential read for those looking to understand the connection between effective communication and organizational success through a research-driven lens.

Key Features

Provides the final results of the Excellence Project research commissioned by the IABC Research Foundation.

Includes new statistical analyses of survey data that go beyond previously published reports.

Offers detailed case studies to provide practical context to communication management theories.

Explores the measurable value of public relations and organizational relationships.

Delivers a comparative study of communication management across three different countries.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805818170
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 01 July 2002
Listed Since: 16 February 2007

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Routledge Excellent Public Relations and Effective Organizations

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