£150.00

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£150 today · all-time low £148 (Jul 2026) · usually £152

Routledge Excellent Public Relations and Effective Organizations - Routledge

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£152.33 £147.02 £148.18 £149.34 £150.49 £151.65 £152.81 28 July 2026 14 August 2026 01 September 2026 19 September 2026 07 October 2026
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8 days 2 days · current 62 days 0 16 31 47 62 £148 £150 £152 Days at Price

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Most common price: £152 (62 days, 86.1%)

Price range: £148 - £152

Price levels: 3 different prices over 72 days

Description

This comprehensive book presents the final findings of the Excellence Project, a landmark research initiative commissioned by the International Association of Business Communicators Research Foundation. Drawing on extensive survey data and detailed case studies across three countries, it addresses fundamental questions about demonstrating public relations value and understanding relationships between communication management and organisational effectiveness. The research goes beyond previous Excellence study reports with new statistical analyses and deeper insights into real-world communication practices. Designed for communication professionals, researchers, and organisational leaders, this Routledge publication bridges theory and practice to help practitioners understand how strategic communication contributes to business success. The book examines communication management approaches across different cultural contexts, providing evidence-based guidance for improving communication strategies and demonstrating measurable returns on communication investments.

Key Features

The Excellence Project provides comprehensive research data from three countries on communication management practices and their impact on organisational performance.

New statistical analyses of survey data offer deeper insights than previously published Excellence study reports, with updated findings on communication effectiveness.

Detailed case study materials illustrate how organisations implement strategic communication management across different industries and cultural contexts.

Addresses practical questions about measuring public relations value and establishing clear links between communication management and business outcomes.

Published by Routledge as part of their Communication Series, providing academic credibility and theoretical framework for understanding organisational communication.

Combines research evidence with actionable guidance for communication professionals seeking to improve strategy and demonstrate measurable business impact.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 July 2002
Listed Since
16 February 2007

Barcode

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