The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series) - Image 1

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Routledge The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)

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Public Relations

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Description

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0805855963
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 08 August 2006
Listed Since: 04 January 2007

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Routledge The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)

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