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£63.70

Cengage Learning Perspectives on Marketing Management in Ireland

Name: Perspectives on Marketing Management in Ireland
Brand: Cengage Learning
Price: 63.7 GBP
Availability: InStock

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Description

This volume presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. The subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets. The book will be an excellent reference for all marketing practitioners, and will be invaluable for marketing students interested in exploring the application of standard marketing concepts in their home market.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1872853587
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 15 September 1994
Listed Since: 04 January 2007

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Cengage Learning Perspectives on Marketing Management in Ireland

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