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Cengage Learning Perspectives on Marketing Management in Ireland

Amazon

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Description

This volume presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. The subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets. The book will be an excellent reference for all marketing practitioners, and will be invaluable for marketing students interested in exploring the application of standard marketing concepts in their home market.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 September 1994
Listed Since
04 January 2007

Barcode

No barcode data available

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