Cases in Marketing (European Management series) - Image 1

£167.00

Sage Publications Cases in Marketing (European Management series)

Name: Cases in Marketing (European Management series)
Brand: Sage Publications
Price: 167.0 GBP
Availability: InStock

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Description

This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students′ analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.

Product Specifications

Brand: Sage Publications
Format: Hardcover
ASIN: 0761955690
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 17 October 1997
Listed Since: 05 February 2007

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Sage Publications Cases in Marketing (European Management series)

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