Cases in Marketing (European Management series) - Image 1

£184.00

Sage Publications Cases in Marketing (European Management series)

Name: Cases in Marketing (European Management series)
Brand: Sage Publications
Price: 184.0 GBP
Availability: InStock

Brands & Corporate Identity

It has never been this cheap. We have no record of a lower price.

£184 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 75 days · 75 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 75 days • 1 price levels

Days at Price

Price Analysis

Most common price: £184 (75 days, 100.0%)

Price range: £184 - £184

Price levels: 1 different prices over 75 days

Description

This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students′ analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761955690
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 17 October 1997
Listed Since: 05 February 2007

Barcode

No barcode data available

Sage Publications Cases in Marketing (European Management series)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing (Sage Course Companions)

The Marketing Casebook: Cases and Concepts

Problems in Marketing: Applying Key Concepts and Techniques

International Marketing: A Global Perspective

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Sage Publications Rethinking Marketing - Critical Marketing Text

Global Marketing: Strategy, Practice, and Cases

Strategic Marketing Decisions In Global Markets

Perspectives on Marketing Management in Ireland

New Perspectives on International Marketing

Strategic Marketing Management Cases w/Excel Spreadsheets

Marketing Principles and Best Practices

The SAGE Handbook of Marketing Theory

International Marketing

Competitive Marketing: A Strategic Approach

The IEBM Encyclopedia of Marketing

Essentials of Marketing

Sage Publications Marketing Ethics & Society - Business Text

Marketing Research: Planning, Process, Practice

Marketing Management: European Edition

The Sage Handbook of Industrial Marketing

Case Studies for Industrial and Business Marketing: Case Studies for Industrial and Business Marketing Vol 7 (Advances in Business Marketing and Purchasing, 7)

Global Marketing - Wettbewerbsstrategische Erfolgsfaktoren und Konsequenzen

The SAGE Handbook of Marketing Ethics