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Sage Publications The SAGE Handbook of Marketing Ethics

Name: The SAGE Handbook of Marketing Ethics
Brand: Sage Publications
Price: 125.4 GBP
Availability: InStock

Ethics

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Description

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Product Specifications

Brand: Sage Publications
Format: Paperback
ASIN: 1529709296
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Ethics
Domain: Amazon UK
Release Date: 19 October 2020
Listed Since: 20 April 2020

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Sage Publications The SAGE Handbook of Marketing Ethics

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