Marketing Ethics: 8 (Foundations of Business Ethics) - Image 1

£73.45

Wiley-Blackwell Marketing Ethics: 8 (Foundations of Business Ethics)

Name: Marketing Ethics: 8 (Foundations of Business Ethics)
Brand: Wiley-Blackwell
Price: 71.49 GBP
Availability: InStock

Call Centre Management

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Description

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

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Product Specifications

Brand: Wiley-Blackwell
Format: Hardcover
ASIN: 0631214224
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 February 2008
Listed Since: 09 December 2006

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Wiley-Blackwell Marketing Ethics: 8 (Foundations of Business Ethics)

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