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£60.15

Sage Publications Marketing Research: Planning, Process, Practice

Name: Marketing Research: Planning, Process, Practice
Brand: Sage Publications
Price: 60.15 GBP
Availability: InStock

Economics

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Description

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1446294366
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 December 2017
Listed Since: 25 April 2017

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Sage Publications Marketing Research: Planning, Process, Practice

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