£70.66

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£71 today · all-time low £70 (Aug 2026) · usually the usual

PEARSON EDUCATION Marketing Research: Applied Insight, 6th Edition

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£70.83 £70.26 £70.38 £70.51 £70.63 £70.76 £70.88 25 July 2026 05 August 2026 17 August 2026 29 August 2026 10 September 2026
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Price range: £70 - £71

Price levels: 2 different prices over 48 days

Description
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Key Features

New Store Stock

Product Specifications
Brand
PEARSON EDUCATION
Format
paperback
ASIN
1292308729
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain
Amazon UK
Release Date
09 March 2020
Listed Since
24 October 2019

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