£77.99

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£78 today · previous high £78 · all-time low £75

PEARSON EDUCATION Essentials of Marketing Research

Amazon

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£77.99 £75.17 £75.79 £76.40 £77.02 £77.63 £78.25 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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Description
This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.

Key Features

Marketing

Book

Marketing Research

Product Specifications
Brand
PEARSON EDUCATION
Format
paperback
ASIN
0273724339
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain
Amazon UK
Release Date
11 April 2013
Listed Since
02 November 2012

Barcode

No barcode data available

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