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PEARSON EDUCATION Pearson The Practice of Market Research - Professional Guide
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Description
Key Features
This Pearson Education book offers a well-rounded overview of market research techniques and practical tasks.
The content is linked to the professional body MRS (the Market Research Society) for industry relevance.
Readers can learn from real-life examples involving major companies like McDonalds and Levis.
The text provides strong coverage of both qualitative and quantitative research methods.
The author uses deep real-world experience to explain how to set up and run social and marketing research projects.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 0273773119
- Domain
- Amazon UK
- Release Date
- 23 May 2013
- Listed Since
- 02 November 2012
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