£57.29

PEARSON EDUCATION Pearson Market Research Book - Data to Insight 5th Edition

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£57 today · all-time low £56 (Jun 2026) · usually £57

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Description

Master the essential techniques of market and social research with The Practice of Market Research: From Data to Insight. This 5th edition textbook by McGivern provides a complete guide to the entire research process. It moves logically from the initial stage of defining a research problem through to the final step of communicating actionable insights. Designed for students and professionals alike, this book serves as a practical companion for anyone conducting a research project. You will learn how to navigate data analytics and data mining within a real-world market research context. By following the structured approach presented by Pearson Education, you can gain a thorough understanding of how to transform raw data into meaningful information.

Key Features

Comprehensive research guide covering the full process from problem definition to final insight communication.

Practical instruction on designing and running professional research projects for market and social research.

In-depth coverage of data analytics and data mining techniques specifically for market research contexts.

Structured learning approach that makes it an ideal companion for market research students.

Thorough introduction to the essential tasks involved in modern data-driven research projects.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 November 2021
Listed Since
18 November 2020

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