Marketing Research, European Edition:An Applied Approach with Global Marketing - Image 1

Out of stock

This item is currently unavailable

Marketing Research, European Edition:An Applied Approach with Global Marketing

Market Research

Out of stock

Price data last checked 22 day(s) ago - will refresh soon

View at Amazon

One email. No newsletter. No nudges.

Gone for 67 days. Could come back at any time — we're watching for you.

Out of stock 67 days · last price £57 · longest previous gap was 1 days

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 69 days · 69 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 69 days • 1 price levels

Days at Price

Price Analysis

Most common price: £57 (69 days, 100.0%)

Price range: £57 - £57

Price levels: 1 different prices over 69 days

Description

From the Back Cover This new edition of Marketing Research: An Applied Approach builds upon Birks’ well received European adaptation of Malhotra’s classic text whilst also drawing on the strengths of Malhotra’s most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.New features include:Two new chapters devoted to qualitative research to ensure the student fully understands why and how qualitative research is conducted and the way in which qualitative data can be analysed Pioneering coverage of marketing research in an action research context Stunning photographs which encapsulate the essence of the subject in a creative way A series of Professional Perspectives which illustrate an array of applications and how different techniques combine to support the realities of marketing decision making. These are accompanied by questions and can be used as case studiesMarketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.Dr Naresh K. Malhotra is Regents’ Professor, DuPree College of Management, Georgia Institute of Technology. In addition to teaching marketing research he has consulted for business, non-profit and government organisations in the United States and around the world.Dr David F. Birks is a Lecturer in the School of Management at the University of Bath. He teaches marketing research and management research on undergraduate, postgraduate and research degree programmes. He has designed and managed many marketing research projects for financial institutions, researchers, industrial organisations, local authorities and charities.A Companion Web Site accompanies Marketing Research: An Applied Approach by Naresh K. Malhotra and David F. Birks.Vist the Companion Web Site at www.booksites.net/malhotra_euro to find valuable learning and teaching material, including:For Students:Weblinks, including links to demo versions of a range of software packages such as SPSS, SNAP and Experian Case studies, which are European in focus or relevant globally A host of resources - including a proposal document, a questionnaire and an SPSS dataset - from the ongoing, real life, GlobalCash marketing research surveyFor Lecturers:Very detailed suggested solutions to the end of chapter questions, to the Professional Perspectives questions and to the case study questions which will assist lecturers developing examination papers and markeing schemes PowerPoint slides

Product Specifications

Format: paperback
ASIN: 0582843944
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 14 August 2003
Listed Since: 14 October 2006

Barcode

No barcode data available

Marketing Research, European Edition:An Applied Approach with Global Marketing

Gone for 67 days. Could come back at any time — we're watching for you.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Business to Business Marketing: Relationships, Networks, and Strategies

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

FUNDAMENTALS OF MARKETING

Health Service Marketing Management in Africa

Marketing: The Core with PowerWeb (McGraw-Hill/Irwin Series in Marketing)

Handbook of Marketing

Routledge Marketing Management: Text and Cases Textbook

Marketing Management: Text and Cases

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

Marketing Strategy: Based on First Principles and Data Analytics

Routledge Professional Services Marketing: Strategy and Tactics

Marketing Research: Delivering Customer Insight

Marketing

Routledge Mapping Out Marketing - Navigation Lessons Book

Routledge The Official CIM Coursebook Strategic Marketing

Strategic Marketing Management - Theory and Practice

Wiley Basic Marketing Management - Paperback Textbook

Principles and Practice of Marketing

Sage Postgraduate Research in Business - Critical Guide

Woodhead Publishing Coffee Consumption and Industry Strategies

CIM Coursebook: Project Management in Marketing

Handbuch Strategische Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen (Springer Reference Wirtschaft)

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)