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£34.01
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£34 today · cheaper than every other day in the last 3 months
McGraw-Hill Education McGraw-Hill Principles and Practice of Marketing 8th Edition
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Price distribution over 26 days • 7 price levels
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Most common price: £46 (7 days, 26.9%)
Price range: £34 - £50
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Description
Key Features
The eighth edition of Principles and Practice of Marketing by McGraw-Hill Education provides a modern introduction to the marketing field.
This text expands on the traditional 4Ps by placing a renewed focus on the importance of customer value.
Students learn about the latest developments in marketing through a stimulating range of new resources.
Real-world examples help illustrate complex concepts, such as the bandwagon effect in online group buying.
The content covers practical industry applications, including how IKEA delivers sustainable cotton.
Product Specifications
- Brand
- McGraw-Hill Education
- Format
- paperback
- ASIN
- 0077174143
- Domain
- Amazon UK
- Release Date
- 01 March 2016
- Listed Since
- 19 July 2015
Barcode
No barcode data available
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