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£8 today · previous high £8 · all-time low £6
McGraw-Hill Education McGraw-Hill Foundations of Marketing, 6e - Textbook
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Description
Key Features
The McGraw-Hill Education sixth edition includes integrated digital marketing content throughout every chapter.
Real-world application is supported by end-of-chapter case studies and practical examples.
Learn how innovative brand positioning can drive commercial success for various organizations.
A dedicated chapter provides specific instruction on marketing planning and strategy.
The text explains how modern companies use new digital marketing communication techniques.
Product Specifications
- Brand
- McGraw-Hill Education
- Format
- paperback
- ASIN
- 1526847345
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 19 March 2019
- Listed Since
- 26 February 2019
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