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£136.85
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£137 today · previous high £137 · all-time low £136
Routledge Strategic Marketing: Concepts and Cases Book
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Price distribution over 72 days • 2 price levels
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Most common price: £137 (49 days, 68.1%)
Price range: £136 - £137
Price levels: 2 different prices over 72 days
Description
Key Features
This Routledge publication provides a unique collection of comprehensive cases regarding strategic marketing concepts and issues.
The text covers essential topics such as strategic segmentation, competitive positioning, and strategies for growth.
Readers study corporate branding, internal brand management, and corporate reputation management through detailed chapters.
Global case studies include well-known brands like Burger King, FedEx, and Twitter to provide diverse industry contexts.
The book helps students develop a working knowledge of how to apply market-driven strategies through case analysis.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 113859363X
- Domain
- Amazon UK
- Release Date
- 03 July 2018
- Listed Since
- 08 February 2018
Barcode
No barcode data available
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