£136.09

Routledge Strategic Marketing: Concepts and Cases Textbook

Name: Routledge Strategic Marketing: Concepts and Cases Textbook
Brand: Routledge
Price: 127.58 GBP
Availability: InStock

Management Science

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Description

Master the fundamentals of market-driven strategy with Strategic Marketing: Concepts and Cases from Routledge. This textbook provides a comprehensive look at the core issues of modern marketing through a unique collection of real-world cases. Readers explore essential topics including strategic segmentation, competitive positioning, and growth strategies. The book also covers critical areas such as corporate branding, internal brand management, and reputation management. By studying diverse global contexts and industries, you will see how these theories work in practice. Case studies feature well-known brands like Burger King, FedEx, and Twitter, offering practical insights into how major companies navigate complex markets. This resource is designed to help students gain a working knowledge of developing and applying effective marketing strategies through direct case analysis.

Key Features

Comprehensive coverage of strategic marketing concepts including segmentation and competitive positioning.

Practical learning through diverse case studies from global industries and brands like FedEx and Twitter.

In-depth exploration of corporate branding and internal brand management techniques.

Detailed analysis of strategies for growth and corporate reputation management.

Develops working knowledge of market-driven strategy through hands-on case analysis.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113859363X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 03 July 2018
Listed Since: 08 February 2018

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Routledge Strategic Marketing: Concepts and Cases Textbook

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