£155.98

Future-Focused Strategic Marketing - Management Research Book

Management

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Most common price: £108 (17 days, 19.3%)

Price range: £100 - £156

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Description

The modern business landscape is shifting at a rapid pace. As organizations strive to remain competitive and customer-centric, they must adapt to a world where applied technologies allow startups to disrupt long-standing business models. This book explores how new technologies enable work to be separated from time and space, while simultaneously making certain occupations obsolete and creating entirely new career paths. In an era defined by hyper-competition, companies need effective ways to manage their strategies and operations. This research provides insights into how firms can remain agile and nimble. By understanding these technological shifts, leaders can better navigate the changing environment and implement strategies that prioritize customer needs in a digital age. This text is designed for those studying or working in marketing and operations management who need to understand the impact of technological disruption on traditional business structures.

Key Features

Analyze how applied technologies allow new startups to disrupt established business models that have remained unchanged for decades.

Understand the impact of technologies that separate work from traditional constraints of time and space.

Examine the shift in the labor market as certain occupations become obsolete while new roles emerge due to technological change.

Learn strategies for maintaining agility and nimbleness in a market characterized by hyper-competition.

Explore new methods for managing marketing and operations to ensure organizations remain customer-centric.

Product Specifications

Format: hardcover
ASIN: 1536161667
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 20 December 2019
Listed Since: 02 July 2019

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Future-Focused Strategic Marketing - Management Research Book

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