Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably - Image 1

£55.34

Routledge Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably

Name: Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably
Brand: Routledge
Price: 55.34 GBP
Availability: InStock

Economics

It has never been this cheap. We have no record of a lower price.

£55 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 5 days • 5 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 5 days • 1 price levels

Days at Price

Price Analysis

Most common price: £55 (5 days, 100.0%)

Price range: £55 - £55

Price levels: 1 different prices over 5 days

Description

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions: · Which markets offer the best opportunities for profitable growth? · What do my target customers need? How can I do a lot more business with them? · What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? · Do I have the right product or solution? How can I create broader customer interest in my offerings? · Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0750674601
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 18 June 2002
Listed Since: 14 December 2006

Barcode

No barcode data available

Routledge Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Market Management: Global Perspectives

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Post-Purchase Marketing: Maximizing Value After the Sale

Business to Business Marketing: Relationships, Networks, and Strategies

Essentials of Modern Marketing: Inaugural Pakistan Edition

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Global Marketing: Strategy, Practice, and Cases

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

Routledge Marketing Management: Text and Cases Textbook

Strategic Marketing Management - Theory and Practice

1001 Business Tips: No matter what challenges you face on your entrepreneurial journey, 1001 Business Tips is your lifeline. Let 1001 Business Tips ... destination of prosperity and achievement!

Marketing Management: Text and Cases

Marketing Planning Guide

The Art & Science of Marketing: Marketing for Marketing Managers

Business to Business Marketing Management: A Global Perspective

Marketing Strategy: Based on First Principles and Data Analytics

Global Marketing: Strategy, Practice, and Cases

Marktreserven: Leitfaden zum innovativen Marketing

Essentials Of Modern Marketing: Italy Edition

Handbook of Strategy and Management

Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)

Handbook of Strategy and Management

Multilingual Digital Marketing: Become The Market Leader

FUNDAMENTALS OF MARKETING