Marketing IT Products and Services - Image 1

£82.85

CRC Press Marketing IT Products and Services

Name: Marketing IT Products and Services
Brand: CRC Press
Price: 82.85 GBP
Availability: InStock

Call Centre Management

Price History & Forecast

Last 29 days • 29 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 29 days • 1 price levels

Days at Price

Price Analysis

Most common price: £83 (29 days, 100.0%)

Price range: £83 - £83

Price levels: 1 different prices over 29 days

Description

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what’s needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book’s downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary, two complete marketing plans―one for a hardware product; the other for a software product―enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization’s business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 1439803196
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 September 2009
Listed Since: 09 October 2008

Barcode

No barcode data available

CRC Press Marketing IT Products and Services

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Marketing IT Products and Services

Creating and Marketing New Products and Services

Strategic Marketing Management - Theory and Practice

Strategic Marketing Management - The Framework, 10th Edition

Routledge Professional Services Marketing: Strategy and Tactics

Strategic Marketing Management - The Framework, 10th Edition

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Concise Encyclopedia of Professional Services Marketing

Product and Services Management

Routledge Marketing Management: Text and Cases Textbook

Marketing Management: Text and Cases

Marketing Management: A Customer-Oriented Approach

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

Innovation in Marketing

Business to Business Marketing Management: A Global Perspective

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

CRC Press - Managing High-Tech Services Using a CRM Strategy

Market-Oriented Pricing: Strategies for Management (Contributions to the Study of Mass)

Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning

New Strategies for Marketing Information Technology

Pharmaceutical Marketing A Complete Guide - 2021 Edition

Marketing

Winning in Service Markets: Success through People, Technology and Strategy