£145.00

Routledge Marketing Planning Guide

Name: Marketing Planning Guide
Brand: Routledge
Price: 145.0 GBP
Availability: InStock

E-commerce

It has never been this cheap. We have no record of a lower price.

£145 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 76 days · 76 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 76 days • 1 price levels

Days at Price

Price Analysis

Most common price: £145 (76 days, 100.0%)

Price range: £145 - £145

Price levels: 1 different prices over 76 days

Description

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789023377
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 23 November 2005
Listed Since: 13 February 2007

Barcode

No barcode data available

Routledge Marketing Planning Guide

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

The Marketing Plan Handbook, 6th Edition

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Essentials of Modern Marketing: Inaugural Pakistan Edition

How to Write a Successful Marketing Plan

Essentials Of Modern Marketing: Italy Edition

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Routledge Marketing Management: Text and Cases Textbook

Marketing Management: Text and Cases

Strategic Marketing Management - Theory and Practice

Essentials of Marketing

Marketing: Einführung in die Absatzpolitik

The Marketing Plan

Strategic Marketing Planning: A Step-by-Step Approach

Marketing Skills in Practice: Developing a Successful Marketing Career

Principles of Marketing, Global Edition

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

Strategic Market Management: Global Perspectives

Global Marketing: Strategy, Practice, and Cases

The Art & Science of Marketing: Marketing for Marketing Managers

Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)

Strategic Marketing Planning and Control: Plannning and Control

Marketing Management: European Edition

Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)