£52.64

Prentice Hall Strategic Marketing: Cases, Concepts and Challenges

Name: Prentice Hall Strategic Marketing: Cases, Concepts and Challenges
Brand: Prentice Hall
Price: 52.64 GBP
Availability: InStock

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Description

Master the strategic marketing process with this comprehensive guide from Prentice Hall. Designed for both students and general readers, this book provides a practical understanding of how marketing strategies apply to diverse organizational and national environments. By using a case-study approach, the text helps readers build a strategic mindset for developing effective marketing programs. Rather than acting as mere observers, readers become insiders through the use of cases based on primary information. Many of these real-world scenarios include financial data to provide a deeper level of analysis. To support learning, each case is accompanied by sections on relevant theory and specific learning notes. This structure ensures that readers can connect theoretical concepts to practical, real-life applications, making it an essential resource for anyone studying business strategy or management.

Key Features

Develop a strategic mindset by working through real-life marketing program development scenarios.

Gain insider perspectives using cases built on primary information and actual financial data.

Bridge the gap between theory and practice with dedicated sections on relevant marketing concepts.

Apply strategic marketing processes to a variety of different organizational and national environments.

Enhance learning through specific notes and theoretical support provided for every case study.

Product Specifications

Brand: Prentice Hall
Format: paperback
ASIN: 0004990374
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 24 May 1996
Listed Since: 14 December 2006

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Prentice Hall Strategic Marketing: Cases, Concepts and Challenges

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