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£52.60
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£53 today · cheaper than every other day in the last 3 months
Prentice Hall Strategic Marketing: Cases, Concepts and Challenges - Prentice Hall
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Description
Key Features
Strategic Marketing book by Prentice Hall includes real-world case studies based on primary information and financial data for insider perspective.
Develop a strategic mindset through case-based learning that encourages practical application of marketing concepts to actual organisational challenges.
Each case in this Strategic Marketing text is supported by relevant theory sections and specific learning notes to guide your analysis and understanding.
Suitable for both students and general readers seeking to understand how strategic marketing processes apply across different organisational and national contexts.
New store stock copy ensures you receive a fresh, pristine edition of this Prentice Hall management and strategy resource.
Product Specifications
- Brand
- Prentice Hall
- Format
- paperback
- ASIN
- 0004990374
- Domain
- Amazon UK
- Release Date
- 24 May 1996
- Listed Since
- 14 December 2006
Barcode
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