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£52.64
Prentice Hall Strategic Marketing: Cases, Concepts and Challenges
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Description
Key Features
Develop a strategic mindset by working through real-life marketing program development scenarios.
Gain insider perspectives using cases built on primary information and actual financial data.
Bridge the gap between theory and practice with dedicated sections on relevant marketing concepts.
Apply strategic marketing processes to a variety of different organizational and national environments.
Enhance learning through specific notes and theoretical support provided for every case study.
Product Specifications
- Brand
- Prentice Hall
- Format
- paperback
- ASIN
- 0004990374
- Domain
- Amazon UK
- Release Date
- 24 May 1996
- Listed Since
- 14 December 2006
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