The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies - Image 1

£137.75

Routledge The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies

Name: The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies
Brand: Routledge
Price: 137.75 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£138 today · previous high £138 · all-time low £99

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 549 days • 549 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 549 days • 5 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £115-122 (259 days, 47.2%)

Price range: £99 - £138

Price levels: 5 price ranges over 549 days

Description

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

Key Features

Used Book in Good Condition

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0750626135
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 July 1998
Listed Since: 12 January 2007

Barcode

No barcode data available

Routledge The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Strategic Marketing: Plannning and Control

Strategic Marketing Management: Planning, implementation and control

Strategic Marketing Management: Planning, implementation and control

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Skills in Practice: Developing a Successful Marketing Career

The Routledge Companion to Strategic Marketing (Routledge Companions in Marketing, Advertising and Communication)

Market-Driven Management: Strategic and Operational Marketing

Essentials of Marketing: Theory and Practice for a Marketing Career

CIM Coursebook: Delivering Customer Value through Marketing

CIM Coursebook: Project Management in Marketing

Essentials of Marketing

MARKETING MANAGEMENT (MCGRAW HILL/IRWIN SERIES IN MARKETING)

FUNDAMENTALS OF MARKETING

Marketing Strategy: Based on First Principles and Data Analytics

Essentials Of Modern Marketing: Italy Edition

Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

Marketing: Critical Perspectives on Business and Management

Marketing Management: A Strategic Framework and Tools for Success

Marketing Management: European Edition

Critical Marketing: Defining the Field

Strategic Marketing Planning: A Step-by-Step Approach

Essentials of Modern Marketing: Inaugural Pakistan Edition

The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)

Strategic Market Management, European Edition