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£108.84

Cognella Academic Publishing Cognella Marketing Management: Strategic Framework and Tools

Name: Cognella Marketing Management: Strategic Framework and Tools
Brand: Cognella Academic Publishing
Price: 108.84 GBP
Availability: InStock

Call Centre Management

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Description

Attract new customers and strengthen brand loyalty with Marketing Management: A Strategic Framework and Tools for Success. Published by Cognella Academic Publishing, this book provides a balanced approach by combining academic insight with practical application. It is designed to help readers master the strategic process and the fundamental tools needed to deliver effective marketing management. The text is organized into two distinct sections for easy navigation. The first section covers core concepts and explores the three essential stages of the Strategic Marketing Framework: situation analysis, strategy formulation, and marketing execution. This structured approach helps readers build a strong foundation for managing marketing efforts in real-world scenarios. Whether you are looking to understand the theory or apply tools to your business, this book serves as a guide for driving success through strategic planning.

Key Features

Strategic Marketing Framework: Learn the three vital stages of marketing including situation analysis, strategy formulation, and marketing execution.

Balanced Learning Approach: Combines academic theory with practical application to help you use marketing tools in real business environments.

Customer Attraction Tools: Learn concepts designed to act like a magnet to attract new customers and bring existing customers closer to your brand.

Structured Two-Section Format: The book is organized into two distinct parts to help you master core concepts and strategic processes efficiently.

Effective Management Guidance: Focuses on the fundamental tools required to deliver successful and professional marketing management.

Product Specifications

Brand: Cognella Academic Publishing
Format: hardcover
ASIN: 1793580081
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 February 2022
Listed Since: 08 June 2022

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Cognella Academic Publishing Cognella Marketing Management: Strategic Framework and Tools

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