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£94.00
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£94 today · previous high £94 · all-time low £89
Cognella Academic Publishing Marketing Management: Strategic Framework and Tools for Success
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Price distribution over 74 days • 3 price levels
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Most common price: £94 (38 days, 51.4%)
Price range: £89 - £94
Price levels: 3 different prices over 74 days
Description
Key Features
Marketing Management covers core marketing concepts and examines the Strategic Marketing Framework in comprehensive detail.
The book balances academic theory with practical application, providing actionable strategies for modern marketing professionals.
Two distinct sections guide readers through situation analysis, strategy formulation, and marketing execution phases.
Published by Cognella Academic Publishing, offering authoritative content suitable for business education and professional development.
Designed for marketing managers, business students, and professionals seeking to master strategic marketing management skills.
The strategic framework emphasises practical tools required to attract new customers and strengthen existing brand relationships.
Product Specifications
- Format
- hardcover
- ASIN
- 1793580081
- Domain
- Amazon UK
- Release Date
- 15 February 2022
- Listed Since
- 08 June 2022
Barcode
No barcode data available
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