£57.79

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£58 today · cheaper than every other day in the last 3 months

Oxford University Press Marketing - Business and Economics Text

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£64.56 £57.11 £58.74 £60.36 £61.99 £63.61 £65.24 01 August 2026 05 August 2026 09 August 2026 13 August 2026 18 August 2026
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Price range: £58 - £65

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Description

Explore the evolving landscape of modern business with Marketing by Oxford University Press. This text provides students with the necessary skills to engage with marketing across all areas of society through rigorous research and real-world insights. Learn how major organizations like Google support digital transformation and how the International Food Waste Coalition drives sustainable behavior. The book also examines practical case studies, such as how a Thai herbal toothpaste producer adapted their marketing mix to maintain sales during the COVID-19 pandemic. By exploring the latest issues affecting consumers and businesses, this resource offers a deep look into the practical applications of marketing theory in today's global economy.

Key Features

This Marketing text from Oxford University Press is founded on rigorous research to provide academic depth.

Gain insights into digital transformation through real-world examples like Google's support for organizations.

Study sustainable behavior and the influence of the International Food Waste Coalition.

Analyze how businesses adapt their marketing mix during global shifts like the COVID-19 pandemic.

Develop practical skills to engage with marketing challenges across various sectors of society.

This new store stock provides updated exploration of the latest issues affecting modern consumers.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 March 2022
Listed Since
19 August 2021

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No barcode data available

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