Marketing Theory: Evolution and Evaluation - Image 1

£77.99

Wiley Marketing Theory: Evolution and Evaluation

Name: Marketing Theory: Evolution and Evaluation
Brand: Wiley
Price: 77.99 GBP
Availability: InStock

Business & Economic History

This is the most expensive it has ever been. Walk away.

£78 today · previous high £78 · all-time low £70

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 77 days · 77 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 77 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £76 (31 days, 40.3%)

Price range: £70 - £78

Price levels: 5 different prices over 77 days

Description

Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school―utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 1394310544
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 16 January 2025
Listed Since: 04 November 2024

Barcode

No barcode data available

Wiley Marketing Theory: Evolution and Evaluation

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

Essentials of Marketing

Legends in Marketing: Shelby D. Hunt

Strategic Marketing Management - Theory and Practice

Marketing Management: Text and Cases

Routledge Marketing Management: Text and Cases Textbook

Strategic Marketing Management: Planning, implementation and control

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Operationalisierung der Service-Dominant Logic-Entwicklung einer Skala zur Messung der Serviceetablierung in Unternehmen

Essentials Of Modern Marketing: Italy Edition

Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

Market-Driven Management: Strategic and Operational Marketing

Essentials of Modern Marketing: Inaugural Pakistan Edition

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Marketing Skills in Practice: Developing a Successful Marketing Career

Strategic Marketing Planning and Control: Plannning and Control

How to Get Published in the Best Marketing Journals (How To Guides)

Marketing: The Core with PowerWeb (McGraw-Hill/Irwin Series in Marketing)

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Global Marketing: Strategy, Practice, and Cases

Marketing: Einführung in die Absatzpolitik

Valuepack: Principles of Marketing with The Media