Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E - Image 1

Out of stock

This item is currently unavailable

Gone for 140 days. Could come back at any time — we're watching for you.

Out of stock 140 days · last price £208

PEARSON EDUCATION Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E

Name: Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E
Brand: PEARSON EDUCATION

Audits & Auditing

Price Distribution

Price distribution over 565 days • 1 price levels

Days at Price

Price Analysis

Most common price: £208 (419 days, 100.0%)

Price range: £208 - £208

Price levels: 1 different prices over 419 days

Description

From the Back Cover The well respected and widely adopted Principles of Marketing has been fully revised and updated in this third edition to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies, based on a wide variety of national and international organisations and brands. New features for this edition: A new chapter dedicated to e-marketing and new media, recognising the importance and potential of this emerging area An ‘e-marketing in action’ vignette in each chapter further emphasising the pervasiveness and relevance of electronic tools in every area of marketing activity A more overt focus on corporate social responsibility throughout the text and specifically through a new ‘CSR in action’ vignette in each chapter Expansion and revision of a number of favourite case studies from the second edition as well as a wide range of completely new case studies Classic features: A clearly written and structured text, including chapter objectives and summary. A wide selection of vignettes and examples are included in each chapter to illustrate the concepts presented. These are drawn from a range of industries, organisations and countries. Each chapter has two short case studies, again drawn from a range of industries, organisations and countries. End of chapter questions give students the opportunity to revise the material presented and to check their understanding of it. Discussion questions, encouraging students to debate issues or to research further into marketing practice can also be used as the basis for seminar work for students working individually or in small groups. The text is written from a European perspective and with a wide European orientation in the examples, vignettes and cases. The text is accompanied by a companion website with revision material and learning aids for students and teaching aids for lecturers. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications. Dr Frances Brassington is a Senior Lecturer in Marketing at Buckinghamshire Chilterns University College. Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Luton.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0582844460
Category: Books > Subjects > Business, Finance & Law > Accounting > Audits & Auditing
Domain: Amazon UK
Release Date: 18 September 2003
Listed Since: 14 October 2006

Barcode

No barcode data available

Gone for 140 days. Could come back at any time — we're watching for you.

PEARSON EDUCATION Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Valuepack: Principles of Marketing with The Media

Oxford University Press Marketing - Business and Economics Text

Essentials of Marketing

Marketing

Loose-leaf Edition Marketing

Essentials Of Modern Marketing: Italy Edition

Marketing: Einführung in die Absatzpolitik

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Basic Marketing Management - Wiley Textbook

Essentials of Modern Marketing: Inaugural Pakistan Edition

Frameworks for Market Strategy - European Edition Business

Oxford University Press - Fundamentals of Marketing Book

Marketing Skills in Practice: Developing a Successful Marketing Career

The Art & Science of Marketing: Marketing for Marketing Managers

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Valuepack: Principles of Marketing: European Edition with Economics for Business

Marketing Strategy: Based on First Principles and Data Analytics

Foundations of Marketing, 8e

Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning

Marketing: Critical Perspectives on Business and Management

Strategic Marketing Management - Theory and Practice

Marketing Management: Strategic Framework and Tools for Success

Marketing Management: A Strategic Framework and Tools for Success

Gone for 140 days. Could come back at any time — we're watching for you.

PEARSON EDUCATION Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Valuepack: Principles of Marketing with The Media

Oxford University Press Marketing - Business and Economics Text

Essentials of Marketing

Marketing

Loose-leaf Edition Marketing

Essentials Of Modern Marketing: Italy Edition

Marketing: Einführung in die Absatzpolitik

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Basic Marketing Management - Wiley Textbook

Essentials of Modern Marketing: Inaugural Pakistan Edition

Frameworks for Market Strategy - European Edition Business

Oxford University Press - Fundamentals of Marketing Book

Marketing Skills in Practice: Developing a Successful Marketing Career

The Art & Science of Marketing: Marketing for Marketing Managers

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Valuepack: Principles of Marketing: European Edition with Economics for Business

Marketing Strategy: Based on First Principles and Data Analytics

Foundations of Marketing, 8e

Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning

Marketing: Critical Perspectives on Business and Management

Strategic Marketing Management - Theory and Practice

Marketing Management: Strategic Framework and Tools for Success

Marketing Management: A Strategic Framework and Tools for Success