£53.38

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£53 today · usual range £48–£60 · best ever £48

McGraw-Hill Education Marketing Management ISE

Amazon

Price History & Forecast

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Last 49 days · 49 data points (no recent data)

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£59.94 £46.91 £49.75 £52.59 £55.44 £58.28 £61.13 25 July 2026 06 August 2026 18 August 2026 30 August 2026 11 September 2026
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Price distribution over 49 days • 6 price levels

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1 day 16 days · current 4 days 18 days 1 day 9 days 0 5 9 14 18 £48 £54 £56 £58 £59 £60 Days at Price

Price Analysis

Most common price: £58 (18 days, 36.7%)

Price range: £48 - £60

Price levels: 6 different prices over 49 days

Description

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others! Marketing Management, 4e provides a fully developed array of application activities both at the end of each chapter and in McGraw-Hill's Connect, along with marketing plan project suggestions. Connect updates include new video cases featuring companies such as FedEx, Marriott International, Domino’s as well as new Application-Based Activities specific to marketing management. Keep your course current by subscribing to the Marshall/Johnston Marketing Management blog (https://marshall-johnstonmm.com), which brings current marketing management issues to your class, complete with discussion questions.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 April 2022
Listed Since
27 August 2020

Barcode

No barcode data available

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