£64.69

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£65 today · all-time low £64 (Jul 2026) · usually the usual

PEARSON EDUCATION Pearson Marketing Management - 5th European Edition Text

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Description

Master the fundamentals of marketing with the undisputed global bestseller from Pearson Education. This 5th European edition of Marketing Management serves as a comprehensive encyclopaedia of the subject, making it a key text for both undergraduate and postgraduate programmes. Inspired by US editions, this version provides an overview of marketing through content that is both theoretically rigorous and managerially relevant. It is designed to help students and professionals navigate the specific challenges facing European marketing practitioners by reflecting current changes in marketing theory and practice. Whether you are studying for a degree or looking for an authoritative reference, this text offers the depth and insight required to succeed in the field.

Key Features

This 5th European edition from Pearson Education offers a thorough overview of marketing through accessible and rigorous content.

The text serves as an authoritative encyclopaedia of marketing for both undergraduate and postgraduate programmes.

Content is specifically updated to reflect changes in marketing theory and practice for modern readers.

This bestselling text provides managerial relevance to help students understand real-world applications.

The book explores the specific challenges currently facing European marketing practitioners.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 June 2024
Listed Since
07 October 2023

Barcode

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