£60.43

PEARSON EDUCATION Marketing Management: Pearson New International Edition

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£60 today · all-time low £60 (May 2026) · usually £62

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£61.78 £59.46 £59.97 £60.47 £60.98 £61.48 £61.99 26 April 2026 13 May 2026 31 May 2026 17 June 2026 05 July 2026

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Description

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University―one of the world’s leading scholars in behavioral decision-making―as a new coauthor.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 July 2013
Listed Since
25 June 2013

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