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PEARSON EDUCATION Pearson Marketing: An Introduction, Global Edition - 15th Ed
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Description
Key Features
This 15th Edition from Pearson Education provides a deep look at how customer value and engagement drive modern marketing strategies.
The text includes updated chapter-opening vignettes to provide context for the marketing concepts discussed in each section.
Marketing at Work highlights and company cases help you see how theoretical principles function in real business environments.
End-of-chapter exercises offer ample practice for applying marketing concepts to real-world scenarios.
The Global Edition reflects the major trends and shifting forces impacting the digital age of customer relationships.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292433108
- Domain
- Amazon UK
- Release Date
- 19 May 2022
- Listed Since
- 20 October 2021
Barcode
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