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PEARSON EDUCATION Pearson Essentials of Marketing 7th Edition - Business Textbook

Amazon

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Description

Essentials of Marketing, seventh edition, from Pearson Education provides a lively and engaging introduction to the field of marketing. This textbook takes a practical and tactical approach, covering traditional marketing theories alongside modern critical perspectives. Designed for undergraduate students and CIM students, the content includes contemporary case studies and in-chapter examples to help learners excel in their discipline. This updated edition features increased content on digital marketing to reflect current industry trends. It also introduces a new 'thinking ethically' feature to help students navigate moral considerations in business. With suggestions for further reading included, this book serves as a complete resource for mastering marketing fundamentals and modern applications.

Key Features

Pearson Education presents the seventh edition of Essentials of Marketing, offering an accessible and engaging introduction to the subject.

The text covers traditional marketing techniques and theories while providing up to date critical perspectives for modern learners.

Students can benefit from increased content regarding digital marketing to stay current with industry shifts.

A new 'thinking ethically' feature helps undergraduate and CIM students understand moral considerations in marketing practices.

Contemporary case studies and in-chapter examples provide practical applications of marketing concepts for students.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 April 2019
Listed Since
25 October 2018

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