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PEARSON EDUCATION Pearson Marketing: Real People, Real Choices - Global Edition

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Description

Marketing: Real People, Real Choices - Global Edition by Pearson Education offers a practical look at how marketing decisions are made in leading companies every day. This 12th Edition focuses on real-world applications, helping you gain guidance in making marketing decisions and building a personal brand. Students find this text to be a great read because it illustrates how marketing functions within contemporary organizations. This edition remains a leader in the field by providing expanded applications of marketing analytics and metrics. You will also find updated coverage of digital and social media marketing to help you understand modern business landscapes.

Key Features

Pearson Education presents the 12th Edition of this marketing text to provide real-world perspectives on business decisions.

Gain practical guidance on making effective marketing decisions and establishing your own personal brand.

Learn about modern business trends through expanded applications of marketing analytics and metrics.

Explore contemporary organizational dynamics with coverage of digital and social media marketing.

Study how real people make marketing decisions at leading companies through this Global Edition.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 August 2025
Listed Since
14 September 2024

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