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£75 today · previous high £75 · all-time low £71
PEARSON EDUCATION Pearson Marketing Management and Strategy Management Guide
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Most common price: £75 (12 days, 52.2%)
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Description
Key Features
This Pearson Education guide provides practical insights into advanced marketing and strategy concepts.
Learn how to develop a marketing orientation that impacts corporate goals of profit, growth, and security.
Study the implementation of marketing strategies through product, pricing, distribution, and communication.
Designed as a core text for MBA Marketing Management courses and executive short courses.
Suitable for undergraduate students seeking a comprehensive management guide.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 0273693980
- Domain
- Amazon UK
- Release Date
- 06 April 2006
- Listed Since
- 07 February 2007
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