£58.52

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£59 today · usual range £46–£69 · best ever £46

South-Western Marketing Strategy - Business Text Book

Amazon

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£68.99 £43.86 £49.34 £54.82 £60.31 £65.79 £71.27 24 July 2026 30 July 2026 06 August 2026 13 August 2026 20 August 2026
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Price range: £46 - £69

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Description

Master the fundamentals of business planning with Marketing Strategy by South-Western. This textbook teaches students how to think and act like professional marketers by focusing on the development of customer-oriented market strategies and comprehensive market plans. Through a practical approach, readers learn to analyze, plan, and implement effective strategies by applying core marketing concepts to real-world scenarios. This resource is designed to bridge the gap between theory and execution, providing the tools necessary to build a successful market plan from the ground up.

Key Features

Learn to think and act like a professional marketer using the South-Western Marketing Strategy framework.

Develop customer-oriented market strategies that focus on meeting consumer needs and goals.

Gain practical experience in the analysis and planning stages of a professional market plan.

Apply core marketing concepts directly to the implementation of effective business strategies.

Master the process of creating a complete market plan through a practical and systematic approach.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
31 August 2018
Listed Since
20 October 2019

Barcode

No barcode data available

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