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Cengage Learning Strategic Marketing Decisions In Global Markets

Name: Strategic Marketing Decisions In Global Markets
Brand: Cengage Learning
Price: 14.21 GBP
Availability: InStock

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Description

This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.

Product Specifications

Brand: Cengage Learning
Format: Paperback
ASIN: 184480142X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 02 September 2004
Listed Since: 21 December 2006

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Cengage Learning Strategic Marketing Decisions In Global Markets

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