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Cengage Learning Strategic Marketing Decisions In Global Markets

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Description
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.

Product Specifications
Brand
Cengage Learning
Format
paperback
ASIN
184480142X
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
02 September 2004
Listed Since
21 December 2006

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