Advanced Marketing Management: Principles, Skills and Tools - Image 1

£39.21

It has never been this cheap. We have no record of a lower price.

£39 today · cheaper than every other day in the last 3 months

Kogan Page Advanced Marketing Management: Principles, Skills and Tools

Name: Advanced Marketing Management: Principles, Skills and Tools
Brand: Kogan Page
Price: 39.21 GBP
Availability: InStock

Management Science

Price Distribution

Price distribution over 47 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £39 (41 days, 87.2%)

Price range: £39 - £41

Price levels: 2 different prices over 47 days

Description

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

Product Specifications

Brand: Kogan Page
Format: paperback
ASIN: 0749480378
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 03 November 2018
Listed Since: 05 December 2016

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Kogan Page Advanced Marketing Management: Principles, Skills and Tools

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Marketing Management: European Edition

Marketing Skills in Practice: Developing a Successful Marketing Career

Essentials Of Modern Marketing: Italy Edition

Pearson Marketing Management - 5th European Edition Text

Marketing Management: A Contemporary Perspective

Essentials of Modern Marketing: Inaugural Pakistan Edition

Essentials of Marketing

MARKETING MANAGEMENT (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Essentials of Marketing: Theory and Practice for a Marketing Career

Management of Marketing

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Marketing Management

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Management (Mindtap Course List)

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing)

Strategic Marketing Planning and Control: Plannning and Control

Critical Marketing: Defining the Field

Strategic Marketing Management: Planning, implementation and control

Strategic Marketing Planning: A Step-by-Step Approach

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

It has never been this cheap. We have no record of a lower price.

Kogan Page Advanced Marketing Management: Principles, Skills and Tools

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Marketing Management: European Edition

Marketing Skills in Practice: Developing a Successful Marketing Career

Essentials Of Modern Marketing: Italy Edition

Pearson Marketing Management - 5th European Edition Text

Marketing Management: A Contemporary Perspective

Essentials of Modern Marketing: Inaugural Pakistan Edition

Essentials of Marketing

MARKETING MANAGEMENT (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Essentials of Marketing: Theory and Practice for a Marketing Career

Management of Marketing

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Marketing Management

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Management (Mindtap Course List)

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing)

Strategic Marketing Planning and Control: Plannning and Control

Critical Marketing: Defining the Field

Strategic Marketing Management: Planning, implementation and control

Strategic Marketing Planning: A Step-by-Step Approach

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers