£165.35

IGI Global Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

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£165 today · usual range £117–£166 · best ever £117

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Last 67 days · 67 data points (no recent data)

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£165.60 £111.83 £123.56 £135.29 £147.03 £158.76 £170.49 25 April 2026 11 May 2026 28 May 2026 13 June 2026 30 June 2026

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3 days 9 days 20 days 10 days 25 days · current 0 6 13 19 25 £117 £151 £155 £156 £165 Days at Price

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Most common price: £165 (25 days, 37.3%)

Price range: £117 - £165

Price levels: 5 different prices over 67 days

Description

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students' future roles within this discipline.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 November 2018
Listed Since
29 August 2018

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