Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)) - Image 1

£116.32

IGI Global Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Name: Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
Brand: IGI Global
Price: 116.32 GBP
Availability: InStock

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Description

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students' future roles within this discipline.

Product Specifications

Brand: IGI Global
Format: Hardcover
ASIN: 1522562958
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 23 November 2018
Listed Since: 29 August 2018

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IGI Global Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

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