£53.91

McGraw-Hill Irwin Marketing

Name: Marketing
Brand: McGraw-Hill Irwin
Price: 53.91 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.

Product Specifications

Brand: McGraw-Hill Irwin
Format: Hardcover
ASIN: 0078028833
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 01 February 2011
Listed Since: 20 September 2010

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McGraw-Hill Irwin Marketing

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