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£78.87

Wiley Marketing (Open University – Modern Art Practices & Debates)

Name: Marketing (Open University - Modern Art Practices & Debates)
Brand: Wiley
Price: 76.76 GBP
Availability: InStock

Call Centre Management

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Description

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ?ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. The iStudy contains interactive modules and local videos to enhance your understanding of key concepts. Each interactive module contains a summarised version of the textbook with the inclusion of audio voiceover and interactive activities designed to test your knowledge and assist your learning.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 111838900X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 October 2016
Listed Since: 29 June 2013

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Wiley Marketing (Open University – Modern Art Practices & Debates)

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