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£88.81
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£89 today · cheaper than every other day in the last 3 months
World Scientific Publishing Company World Scientific History of Marketing Science - Business History
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Most common price: £89 (24 days, 100.0%)
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Description
Key Features
This book provides a timely historical review of marketing science accomplishments spanning roughly 50 years.
The text examines how marketing phenomena are modeled using economics, statistics, and operations research.
Contributing authors offer highly readable analyses of specific research areas including Pricing and Advertising.
Readers can explore the development of Internet Marketing and Diffusion Models within this historical context.
This volume is part of the World Scientific-Now Publishers Series in Business.
Product Specifications
- Format
- hardcover
- ASIN
- 9814596477
- Category
- Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Domain
- Amazon UK
- Release Date
- 28 August 2014
- Listed Since
- 26 February 2014
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