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£83.04
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£83 today · cheaper than every other day in the last 3 months
Oxford University Press - Marketing: Theory, Evidence, Practice
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Price distribution over 15 days • 2 price levels
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Most common price: £84 (9 days, 60.0%)
Price range: £83 - £84
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Description
Key Features
Oxford University Press provides an evidence-based introduction to marketing theory and practice.
This Australasian text focuses on key areas such as marketing metrics and consumer behaviour.
Learn about business buyer behaviour and the specific applications of B2B marketing.
Case studies and practitioner profiles offer industry insight to support your professional career.
The content demonstrates practical marketing skill applications through real-life examples.
Product Specifications
- Brand
- Oxford University Press
- Format
- paperback
- ASIN
- 0195590295
- Domain
- Amazon UK
- Release Date
- 30 November 2017
- Listed Since
- 15 August 2017
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