£59.78

Sage Publications Marketing Theory: A Student Text

Price data checked 6 days ago

View at Amazon

Price History & Forecast

Last 85 days • 85 data points (No recent data available)

Historical
Generating forecast...
£59.78 £51.39 £53.22 £55.05 £56.88 £58.71 £60.54 24 January 2026 14 February 2026 07 March 2026 28 March 2026 18 April 2026

Price Distribution

Price distribution over 85 days • 5 price levels

Days at Price
Current Price
6 days 7 days 57 days 14 days 1 day · current 0 14 29 43 57 £52 £54 £55 £58 £60 Days at Price

Price Analysis

Most common price: £55 (57 days, 67.1%)

Price range: £52 - £60

Price levels: 5 different prices over 85 days

Description

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
11 June 2016
Listed Since
09 November 2015

Barcode

No barcode data available

Similar Products You Might Like

The SAGE Handbook of Marketing Theory
98% match

The SAGE Handbook of Marketing Theory

Sage Publications

£40.00 18 Apr 2026
Problems in Marketing: Applying Key Concepts and Techniques
98% match

Problems in Marketing: Applying Key Concepts and Techniques

Sage Publications

£152.34 04 Apr 2026
Marketing Management: European Edition
98% match

Marketing Management: European Edition

PEARSON EDUCATION

£63.16 14 Apr 2026
The Marketing Casebook: Cases and Concepts
98% match

The Marketing Casebook: Cases and Concepts

Cengage Learning EMEA

£67.99 30 Mar 2026
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)
98% match

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)

Jai Press Inc.

£77.01 11 Apr 2026
Marketing (Open University – Modern Art Practices & Debates)
98% match

Marketing (Open University – Modern Art Practices & Debates)

Wiley

£78.87 11 Apr 2026
Marketing: A Critical Introduction
98% match

Marketing: A Critical Introduction

Sage Publications

£46.29 11 Apr 2026
Success in marketing: Make the sale with 30% off marketing costs
98% match

Success in marketing: Make the sale with 30% off marketing costs

£58.00 05 Apr 2026
Marketing Initiative
98% match

Marketing Initiative

PEARSON EDUCATION

£62.99 04 Apr 2026
Valuepack:Principles of Marketing/Essential Guide to Marketing Planning
98% match

Valuepack:Principles of Marketing/Essential Guide to Marketing Planning

£62.99 04 Apr 2026
The Art & Science of Marketing: Marketing for Marketing Managers
98% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 30 Mar 2026
Marketing Revealed: Challenging the Myths
98% match

Marketing Revealed: Challenging the Myths

MACMILLAN

£41.41 17 Mar 2026
Marketing Management, An Asian Perspective
98% match

Marketing Management, An Asian Perspective

PEARSON EDUCATION

£63.99 13 Apr 2026
Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach (Palgrave Studies in Marketing, Organizations and Society)
98% match

Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach (Palgrave Studies in Marketing, Organizations and Society)

MACMILLAN

£75.84 30 Mar 2026
Successful Marketing Strategy for High-tech Firms (Technology management library)
98% match

Successful Marketing Strategy for High-tech Firms (Technology management library)

Artech House

£76.00 31 Mar 2026
Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)
98% match

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Routledge

£41.99 04 Apr 2026
Strategic Marketing: In the Customer Driven Organization
98% match

Strategic Marketing: In the Customer Driven Organization

Wiley

£53.95 30 Mar 2026
Strategic Marketing: An Introduction
98% match

Strategic Marketing: An Introduction

Routledge

£54.10 18 Apr 2026
Marketing Management
98% match

Marketing Management

Cengage Learning

£36.99 04 Apr 2026
Essentials of Modern Marketing: Inaugural Pakistan Edition
98% match

Essentials of Modern Marketing: Inaugural Pakistan Edition

£40.56 15 Apr 2026
Marketing: Based on First Principles
98% match

Marketing: Based on First Principles

Bloomsbury Academic

£41.91 12 Apr 2026
Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)
98% match

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Springer

£181.30 13 Mar 2026
The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms
98% match

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

£40.14 30 Mar 2026
Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)
98% match

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Springer

£170.73 18 Apr 2026