£56.99

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£57 today · cheaper than every other day in the last 3 months

ACP MARKETING: PLANNING & STRATEGY 7E

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£56.99 £54.14 £55.28 £56.42 £57.56 £58.70 £59.84 26 July 2026 14 August 2026 03 September 2026 23 September 2026 13 October 2026
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Price levels: 1 different prices over 80 days

Description

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 December 2006
Listed Since
04 January 2007

Barcode

No barcode data available

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