£56.99

ACP MARKETING: PLANNING & STRATEGY 7E

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Last 55 days • 55 data points (No recent data available)

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£56.99 £54.14 £55.28 £56.42 £57.56 £58.70 £59.84 12 March 2026 25 March 2026 08 April 2026 21 April 2026 05 May 2026

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55 days 0 14 28 41 55 £57 Days at Price

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Most common price: £57 (55 days, 100.0%)

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Description

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 December 2006
Listed Since
04 January 2007

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