£40.63

Sage Publications Applied Marketing Analytics Using Python

Price data last checked 40 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the usual price. Wait for it to drop, or tell us your number.

£41 today · usual range £23–£42 · best ever £23

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 51 days • 50 data points (No recent data available)

Historical
Generating forecast...
£41.58 £21.47 £25.86 £30.25 £34.63 £39.02 £43.41 12 March 2026 24 March 2026 06 April 2026 18 April 2026 01 May 2026

Price Distribution

Price distribution over 51 days • 7 price levels

Days at Price
Current Price
2 days 4 days 4 days 6 days 7 days 26 days · current 1 day 0 7 13 20 26 £23 £29 £32 £39 £40 £41 £42 Days at Price

Price Analysis

Most common price: £41 (26 days, 52.0%)

Price range: £23 - £42

Price levels: 7 different prices over 50 days

Description

It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 April 2025
Listed Since
04 September 2024

Barcode

No barcode data available

Similar Products You Might Like

Digital Analytics for Marketing (Mastering Business Analytics)
97% match

Digital Analytics for Marketing (Mastering Business Analytics)

Routledge

£134.24 15 Apr 2026
Digital Marketing
97% match

Digital Marketing

wessex, inc.

£73.00 06 Mar 2026
Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
97% match

Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

£58.95 23 Jan 2026
Statistical Modeling for Management
97% match

Statistical Modeling for Management

Sage Publications

£48.22 23 Apr 2026
Digital Analytics for Marketing (Mastering Business Analytics)
97% match

Digital Analytics for Marketing (Mastering Business Analytics)

Routledge

£39.26 18 Feb 2026
The SAGE Handbook of Digital Marketing
97% match

The SAGE Handbook of Digital Marketing

Sage Publications

£98.70 09 Mar 2026
Marketing Cases from Emerging Markets
97% match

Marketing Cases from Emerging Markets

Springer

£39.49 13 Apr 2026
Marketing Strategy: The Thinking Involved
97% match

Marketing Strategy: The Thinking Involved

Sage Publications

£48.74 17 Mar 2026
Bloomsbury Marketing Analytics: Based on First Principles
97% match

Bloomsbury Marketing Analytics: Based on First Principles

Bloomsbury Academic

£140.04 17 Apr 2026
Advertising
97% match

Advertising

South-Western

£46.99 15 Apr 2026
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
97% match

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

£57.93 23 Feb 2026
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)
97% match

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

£161.56 15 Dec 2025
Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
97% match

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Irwin

£90.99 05 Mar 2026
Contemporary Issues in Digital Marketing
97% match

Contemporary Issues in Digital Marketing

Routledge

£48.33 23 Feb 2026
Digital Advertising and Marketing Communication
97% match

Digital Advertising and Marketing Communication

Willford Press

£64.50 01 Mar 2026
Marketing Theory: A Student Text
97% match

Marketing Theory: A Student Text

Sage Publications

£59.90 25 Apr 2026
Managing Business in a Multi-channel World: Success Factors for E-Business
96% match

Managing Business in a Multi-channel World: Success Factors for E-Business

IGI Global

£31.47 08 Mar 2026
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£54.32 28 Feb 2026
Marketing Analytics Using Excel: A Beginner's Guide
96% match

Marketing Analytics Using Excel: A Beginner's Guide

Sage Publications

£41.42 23 Apr 2026
New Methods of Market Research and Analysis
96% match

New Methods of Market Research and Analysis

Edward Elgar Publishing

£101.00 28 Apr 2026
Business to Business Marketing Management: A Global Perspective
96% match

Business to Business Marketing Management: A Global Perspective

Routledge

£180.04 08 Mar 2026
ACP MARKETING: PLANNING & STRATEGY 7E
96% match

ACP MARKETING: PLANNING & STRATEGY 7E

£56.99 05 May 2026
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
96% match

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Kogan Page

£72.78 07 Jan 2026
Marketing Analytics: A Machine Learning Approach
96% match

Marketing Analytics: A Machine Learning Approach

CRC Press

£110.23 08 Mar 2026