£18.64

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£19 today · all-time low £18 (Sep 2026) · usually £19

Sage Publishing Applied Marketing Analytics Using Python

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£41.99 £15.63 £21.38 £27.13 £32.89 £38.64 £44.39 26 July 2026 13 August 2026 01 September 2026 20 September 2026 09 October 2026
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Price Distribution

Price distribution over 76 days • 5 price ranges

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30 days · current 4 days 3 days 4 days 35 days 0 9 18 26 35 £18-23 £23-28 £28-32 £32-37 £37-42 Days at Price

Price Analysis

Most common range: £37-42 (35 days, 46.1%)

Price range: £18 - £42

Price levels: 5 price ranges over 76 days

Description

It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 April 2025
Listed Since
04 September 2024

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