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£48.22

Sage Publications Statistical Modeling for Management

Name: Statistical Modeling for Management
Brand: Sage Publications
Price: 49.45 GBP
Availability: InStock

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Description

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761970126
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 12 February 2008
Listed Since: 01 November 2006

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Sage Publications Statistical Modeling for Management

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