£47.77

Sage Publications Statistical Modeling for Management

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£48 today · all-time low £47 (May 2026) · usually £48

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Description

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 February 2008
Listed Since
01 November 2006

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