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Sage Publishing Statistics for Marketing and Consumer Research

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Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Key Features

Used Book in Good Condition

Product Specifications
Brand
Sage Publishing
Format
hardcover
ASIN
1412911214
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain
Amazon UK
Release Date
22 May 2008
Listed Since
23 July 2007

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