Statistics in Market Research (Arnold Applications of Statistics Serie) - Image 1

£54.32

Wiley Statistics in Market Research (Arnold Applications of Statistics Serie)

Name: Statistics in Market Research (Arnold Applications of Statistics Serie)
Brand: Wiley
Price: 54.32 GBP
Availability: InStock

Market Research

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£54 today · all-time low £53 (Apr 2026) · usually £54

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Description

Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0470689374
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 01 December 2009
Listed Since: 04 September 2009

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Wiley Statistics in Market Research (Arnold Applications of Statistics Serie)

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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