£53.48

Wiley Statistics in Market Research (Arnold Applications of Statistics Serie)

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£53.96 £47.05 £48.56 £50.07 £51.57 £53.08 £54.59 09 June 2024 12 November 2024 17 April 2025 20 September 2025 23 February 2026

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Description

Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
01 December 2009
Listed Since
04 September 2009

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