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£53.48
Wiley Statistics in Market Research (Arnold Applications of Statistics Serie)
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Description
Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving.
Product Specifications
- Brand
- Wiley
- Format
- paperback
- ASIN
- 0470689374
- Domain
- Amazon UK
- Release Date
- 01 December 2009
- Listed Since
- 04 September 2009
Barcode
No barcode data available
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