£80.37

Kogan Page Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Price data last checked 9 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the usual price. Wait for it to drop, or tell us your number.

£80 today · usual range £76–£81 · best ever £76

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 82 days · 82 data points (no recent data)

Historical
Generating forecast…
£80.70 £75.17 £76.37 £77.58 £78.79 £80.00 £81.20 24 May 2026 13 June 2026 03 July 2026 23 July 2026 13 August 2026

Price Distribution

Price distribution over 82 days • 5 price levels

Days at Price
Current Price
10 days 3 days 36 days 5 days 28 days · current 0 9 18 27 36 £76 £77 £79 £80 £81 Days at Price

Price Analysis

Most common price: £79 (36 days, 43.9%)

Price range: £76 - £81

Price levels: 5 different prices over 82 days

Description

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analyticscontains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets and presentation slides for different chapters and a test bank of self-test questions, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 December 2022
Listed Since
21 April 2022

Barcode

No barcode data available

Similar Products You Might Like

Marketing Analytics: A Machine Learning Approach
97% match

Marketing Analytics: A Machine Learning Approach

CRC Press

£99.00 09 Jul 2026
Digital Analytics for Marketing (Mastering Business Analytics)
97% match

Digital Analytics for Marketing (Mastering Business Analytics)

Routledge

£134.24 15 Jul 2026
Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
97% match

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

World Scientific Publishing Company

£51.00 13 Jul 2026
Digital Analytics for Marketing (Mastering Business Analytics)
97% match

Digital Analytics for Marketing (Mastering Business Analytics)

Routledge

£43.54 01 Jul 2026
Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
97% match

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

World Scientific Publishing Company

£100.46 27 Jul 2026
Bloomsbury Marketing Analytics: Based on First Principles
97% match

Bloomsbury Marketing Analytics: Based on First Principles

Bloomsbury Academic

£140.44 15 Jul 2026
Applied Marketing Analytics Using Python
96% match

Applied Marketing Analytics Using Python

Sage Publishing

£40.52 23 Jul 2026
Digital Marketing Analytics: In Theory And In Practice
96% match

Digital Marketing Analytics: In Theory And In Practice

£44.07 17 Jul 2026
Marketing Analytics: Based on First Principles
96% match

Marketing Analytics: Based on First Principles

Bloomsbury Academic

£43.17 08 Jul 2026
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
96% match

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

World Scientific Publishing Company

£42.51 21 Jul 2026
The Marketing Analytics Practitioner's Guide: Volume 3: Digital Marketing
96% match

The Marketing Analytics Practitioner's Guide: Volume 3: Digital Marketing

World Scientific Publishing Company

£45.74 01 Jul 2026
Cult of Analytics: Data analytics for marketing
96% match

Cult of Analytics: Data analytics for marketing

Routledge

£136.85 11 Aug 2026
Essentials of Marketing Analytics: 2024 Release ISE
96% match

Essentials of Marketing Analytics: 2024 Release ISE

McGraw-Hill Education

£55.05 16 Aug 2026
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
96% match

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

£144.19 08 Jul 2026
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

£228.95 15 Jul 2026
Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver Data Mining
96% match

Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver Data Mining

Wiley

£94.96 07 Jul 2026
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£160.00 05 Jul 2026
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
96% match

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Routledge

£44.99 20 Jun 2026
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
96% match

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Routledge

£171.85 10 Aug 2026
Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)
96% match

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Springer

£219.56 29 Jul 2026
Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)
96% match

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Springer

£239.85 19 Aug 2026
Marketing Analytics Using Excel: A Beginner's Guide
96% match

Marketing Analytics Using Excel: A Beginner's Guide

Sage Publications

£41.43 17 Jul 2026
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
96% match

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

Kogan Page

£80.36 15 Aug 2026
New Methods of Market Research and Analysis
96% match

New Methods of Market Research and Analysis

Edward Elgar Publishing

£101.00 20 Jul 2026