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Kogan Page Marketing Metrics - Data and Analytics Guide

Amazon

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Description

Stop feeling overwhelmed by data and start using it to its full potential. This book helps you create an agile, forward-looking strategy that enables customer-centric marketing, builds your brand, and develops effective product strategies. While many brands aim for data-powered marketing, they often struggle to use analytics to create flexible strategies that go beyond validating the past. Marketing Metrics takes readers through the necessary stages of implementing a data-first strategy. Learn how to move from simple observation to using analytics and metrics to optimize your marketing strategies and drive future growth.

Key Features

Marketing Metrics by Kogan Page provides a guide to using analytics and data to optimize your marketing strategies.

This ABIS BOOK helps you move past being overwhelmed by data to create an agile and forward-looking strategy.

Learn to implement a data-first strategy that enables customer-centric marketing and brand building.

The content covers stages of implementing data-driven approaches to develop effective product strategies.

Use this guide to build flexible strategies that focus on the future rather than just validating past results.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 September 2022
Listed Since
06 December 2021

Barcode

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